Here’s why you’re not making money.
1. You don’t have traffic.
2. You don’t have a monetization avenue.
3. You’re not tracking.
4. You’re not split testing.
Okay guys - I’m going to give you the big riddle that you’ve been missing.
Careful you don’t want to miss it.
Website A and Website B are identical.
Except for one thing.
Website A headline says, “Revealed: Top Internet Marketer Blows the Doors Off ‘Moving the Free Line’.
Website B headline says, “Finally: Top Internet Marketer Blows the Doors Off ‘Moving the Free Line’.
See the difference? Keep looking until you see it. It’s there.
Yes this is the magic. I promise you.
Not sure this is magical?
Watch this…
Let’s lay some ground work together. We have an opt in and we have a product that is going to produce 17 dollars in profits after ALL expenses.
Moving along..
Let’s look at our stats.
Website A has 1354 visitors, 32 conversions, 11 sales, profit = 187, EPV about 0.138
Website B has 652 visitors, 28 conversions, 11 sales, profit = 187, EPV about 0.289
They both had a profit of 187.00 they are the same right?
Look more closely - A has over double the amount of visitors than B.
Don’t miss this guys.
This is what makes millionaires.
Website A has an Earnings Per Visitor of almost 14 cents.
Website B has an Earnings Per Visitor of almost 29 cents.
What’s 15 cents right?
It’s the difference between steak or spam tonight.
Now if we ran Website B with the exact amount of visitors of 1354 with about 1.69% CR (652 visitors / 11 sales is about 1.69% conversion ratio) we’d have about 23 sales or profit = $391.00
The profit difference? $204.00 for the SAME amount of traffic. That means the same of amount of writing articles and that means the same amount of Cost Per Click on Adwords.
Hello?
If you’re not testing and tracking every single day you’re losing money.
You will make more money testing new headlines, call to actions, sub headlines, and body copy on a daily basis than any other activity.
Read that until it sinks in.
You’ll thank me later.
Now, I can easily prove this.
As soon as you find winning headlines, copy, and call to actions - your entire game changes you now use this sprinkled into your web copy, your ppc ads, your titles, your email titles…….are you getting this yet? This will raise your profits and your EPV/EPM/EPC - this means you can pay more for your advertising, pay more for your affiliates, pay more for back end products and increase your lifetime value of your customers.
Back to our example.
It tells us that ‘Finally’ instead of ‘Revealed’ is more powerful copy. So we keep that. Then we LEVERAGE it - we put that more powerful headline into our EMAIL campaigns, our Adwords (PPC) campaigns, and we sprinkle it through our body copy.
We use what works and we use it a lot.
Effectively increasing ALL components of our business synergistic.
Your question right now in your mind should be, “HOLY (&**!”
“How can I start split testing TODAY and as FAST as possible?”
Bingo.
So my friends - You’re not making money?
I’m going to reiterate this one more time:
1. Get Traffic.
2. Get a Monetization Avenue.
3. Download Google Analytic.
4. Split test like your life depends on it.
If you’re not making money - you’re not doing those 4 things.
C.
P.S. Not making enough money?
1. Get MORE Traffic.
2. Get MORE Monetization Avenues.
3. Master Google Analytics (maybe Multivariate testing at this point)
4. Quadruple Your Daily Split Testing.