Free gift program can directly improve sales. Sales promotion programs with free gift were able to attract customers, such as articles about free watches. Consumer logic is actually quite simple, with a price that is not much different then trying to get consumers to buy products with the free gifts than buy products from the competitors.
The success of the program presents in increase direct sales is an example of why the producers still like to use sweepstakes program or free gift, although there is still a risk of fraud that haunt the image of the company. However, the success of increasing sales because the free gift program will not be going success if not offset a sales or distribution of good and equitable.
Leave a Reply